Entry criteria

Deadlines and fees

The call for entries for The Indie Awards 2021 will launch on June 16th 2021. Entries will close on the 30th September 2021.

Cost of entry is $250 USD per entry. Early Bird discount ($200 USD) is valid until 30th July.

Categories

There are six simple categories in the Indie Awards:

  • Creative- Audiovisual

  • Creative- Print & Design

  • Media

  • Corporate PR

  • Lifestyle PR

  • Public Good

Eligibility & judging criteria

See below for the eligibility and judging criteria for each category.

 
 
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Creative- Audiovisual

DEFINITION

The Audiovisual Creativity Award is open to submissions of either full campaigns or individual materials/content that demonstrate the true spirit of creativity: online or offline or both. This can include but is not limited to examples of creativity in outdoor, TVC, experiential, film, etc.

 

Awarded to entries that demonstrate a high quality and aesthetic, and developed from an insight or objective. Judges will evaluate how effective (for measurable entries) or how likely effective (for other entries) the work may have been. Judges will be encouraged to evaluate the quality and originality of the work within the context of its category.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in communications around the world including but not limited to: agencies of any specialism, consultancies, etc.

 

Work in any sector (FMCG, B2B, etc), and principally utilizing any medium (TV, radio, cinema, digital, outdoor, experiential, etc.) is eligible for submission.

JUDGING CRITERIA

  1. Research, Insight and Strategy (15%)

  2. Originality of Idea / Creativity (40%)

  3. Quality of Execution (30%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Creative- Print & Design

DEFINITION

The Print & Design Creativity Award is open to submissions of either full campaigns or individual materials/content that demonstrate the true spirit of creativity. This can include but is not limited to examples of creativity in printed media such as newspapers, magazines, displays, promotional material, packaging, stationery, etc..

 

Awarded to entries that demonstrate a high quality and aesthetic, and developed from an insight or objective. Judges will evaluate how effective (for measurable entries) or how likely effective (for other entries) the work may have been. Judges will be encouraged to evaluate the quality and originality of the work within the context of its category

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in communications around the world including but not limited to: agencies of any specialism, consultancies, etc.

 

Work in any sector (FMCG, B2B, etc), and principally utilizing any owned or paid medium (newspaper, magazine, promotional material, displays, stationery, signage, packaging etc.) is eligible for. submission.

JUDGING CRITERIA

  1. Research, Insight and Strategy (15%)

  2. Originality of Idea / Creativity (40%)

  3. Quality of Execution (30%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Media

DEFINITION

Creative use of paid media, and how media ideas demonstrate understanding of the target market, innovatively implement strategy across channels and maximize business results for a successful outcome. Judges will be looking not just for brilliant ideas, but moreover, ideas that work.

 

Awarded to entries that demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channel(s), and how the media solution maximized business results for a successful outcome.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of planning and/or buying Media for communications purposes around the world: agencies of any specialism, including but not limited to, media consultancies, digital and social media agencies.

Work in any sector (FMCG, B2B, etc), and principally utilizing any medium (TV, radio, cinema, digital, newspaper, magazine, promotional material, displays, packaging etc.) is eligible for submission.

JUDGING CRITERIA

  1. ​Insight, Strategy, and Originality of Idea (35%)

  2. Quality of Execution (30%)

  3. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (35%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Corporate PR

DEFINITION

Strategic and creative use of stakeholder engagement, including earned media, to enhance corporate reputation by the building and preservation of trust and understanding between individuals, business or organisations and their publics/audiences.

 

Awarded to the freshest creative PR campaigns, programs and tactics that create positive sustainable engagement between businesses and organisations and their customers, stakeholders and other stakeholders, and demonstrate the highest levels of strategic planning, creativity and business results.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..

 

Work in any sector, any specialism, and utilizing any medium is eligible for submission.

 

Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media

JUDGING CRITERIA

  1. Strategy and Research (30%)

  2. Originality of Idea/Approach (20%)

  3. Quality of Execution (20%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (30%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Lifestyle PR

DEFINITION

Creative use of editorial, social and other ’earned’ media to create visibility, interest and positive attitudes for brands, businesses or organisations.

 

Awarded to the freshest creative PR ,social media and experiential campaigns, programs, tactics that actively engage consumers/audiences with products/brands/organisations and demonstrate the highest levels of strategic planning, creativity and business results

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..

 

Work in any sector, any specialism, and utilising any medium is eligible for submission.

 

Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media

JUDGING CRITERIA

  1. Strategy and Research (30%)

  2. Originality of Idea/Approach (30%)

  3. Quality of Execution (20%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (20%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Public Good

DEFINITION

A marketing, promotional or PR campaign in any discipline (creative, media, PR) or multiple disciplines, commissioned and produced for the public good, rather than for commercial objectives.

 

Work commissioned by and for a charity, not-for-profit organization or NGO, provided the work is not made for the purpose of paid recruitment.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) of all sectors and disciplines, involved in producing work for the public good.

 

Work in any medium (TV, radio, cinema, digital, newspaper, magazine, promotional material, displays, packaging etc.) is eligible for submission.

JUDGING CRITERIA

  1. Strategy and Research (25%)

  2. Originality of Idea/Approach (25%)

  3. Quality of Execution (25%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (25%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: ONLY ENTER WORK CREATED FOR CHARITIES, NOT-FOR-PROFIT ORGANISATIONS AND NGO’S IN THIS CATEGORY. WORK FOR OTHER CLIENTS (INCLUDING AGENCY SELF-PROMOTIONS) MUST BE ENTERED IN ONE OF THE OTHER CATEGORIES.

Rules and requirements

  • Work must have aired, launched or been released to the public/client for the first time between September 30th 2020– September 30th 2021

  • All entries must relate to one campaign. Entries relating to more than one campaign (even if promoting same client), must be entered individually and paid for as separate entries

  • The same entry may be entered in multiple categories, if eligible. If a single entry is entered more than once it is highly recommended that the presentation of each is tailored to highlight the elements most relevant to the chosen categories

  • Entry material, including case films and images must be final at the point of entry completion. No replacement or additional material will be accepted after an entry has been finalised and received by THE INDIE AWARDS.

  • Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials (both copy and image/video)

  • All shortlisted agencies will be required to submit a video case study with their submission. If selected as a winner, this will be shown during the Awards ceremony

Entry materials

You should submit either a case study OR a case film*

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

*Please note that if your entry is shortlisted, you will be asked to provide a video case study. 

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

You will also be asked to outline your answers to the following questions in the entry form (your case study film should follow the same structure).

  1. BACKGROUND. Outline the context, brief and objectives (specific and measurable). Max. 150 words.

  2. RESEARCH, INSIGHT, AND STRATEGY. Describe your audience, approach, research/date, and media planning. Max 150 words.

  3. ORIGINALITY OF IDEA/CREATIVITY. Describe your 'big idea' in 50 words or less. (This is not your campaign title!) Max 50 words.

  4. QUALITY OF EXECUTION. Please describe the campaign implementation, channels, timeline, and scale. Max 150 words.

  5. DOCUMENTED RESULTS AND JUDGES EVALUATION OF EFFECTIVENESS. Please reference specific and measurable results relating to KPIs, objectives and audience. How do you know your strategy/efforts were effective? Max 150 words.

Download the offline entry form  For reference only- you must complete your final application online

FAQs

If you can't find your question here, please contact Lizzi at lizzi.gold@thenetworkone.com 

 
 
 
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Do you offer discounts for smaller agencies?

Unfortunately, we are unable to offer a discount to any agency entering the awards. The entry fee is a flat rate and is the same for everyone, regardless of agency size or location. The Early Bird discount (rate of 200 USD) is available until the 30th July.

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Can I have an extension?

We publish the entry deadline well in advance so that all agencies have time to submit their case study and supporting documents. If you are struggling to meet the deadline, please contact Lizzi Gold: lizzi.gold@thenetworkone.com

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Can I enter my work in more than one category?

Yes! You can enter your work into multiple categories, provided the work meets the entry criteria. We recommend that you tailor your entry to each category to give you the best chance of winning.

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Are the Indie Awards open to clients?
The Indie Awards are only open to independent agencies. The client is credited in the entry, but the entry should not be submitted on their behalf.
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Is it possible to pay via bank transfer?
If you are unable to pay by credit card or PayPal, please contact lizzi.gold@thenetworkone.com to arrange payment via bank transfer.

Entry tips

We've put together some advice on how to create a great entry, including top tips on how to put together a case study, and the criteria your work will be judged on. 

 

Check it out here.

We also hosted a webinar on how to win industry awards, with Alex Watson, International Creative Awards Consultant and former manager of Saatchi London’s awards entry program.  Alex focuses on the key knowledge and techniques you’ll need, from choosing the right awards to enter, to presenting your work and ‘getting through’ to the jury.