CATEGORIES

To keep The Indie Awards simple, work can be entered into just six categories. 

 

Work must have aired, launched or been released to the public/client for the first time between September 30th 2021 – September 30th 2022.

New deadline for entries.  Monday 14th November 2022. 23.59PST

£250 GBP per entry 

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Creative- Audiovisual

DEFINITION

The Audiovisual Creativity Award is open to submissions of either full campaigns or individual materials/content that demonstrate the true spirit of creativity: online or offline or both. This can include but is not limited to examples of creativity in outdoor, TVC, experiential, film, etc.

 

Awarded to entries that demonstrate a high quality and aesthetic, and developed from an insight or objective. Judges will evaluate how effective (for measurable entries) or how likely effective (for other entries) the work may have been. Judges will be encouraged to evaluate the quality and originality of the work within the context of its category.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in communications around the world including but not limited to: agencies of any specialism, consultancies, etc.

 

Work in any sector (FMCG, B2B, etc), and principally utilizing any medium (TV, radio, cinema, digital, outdoor, experiential, etc.) is eligible for submission.

JUDGING CRITERIA

  1. Research, Insight and Strategy (15%)

  2. Originality of Idea / Creativity (40%)

  3. Quality of Execution (30%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Creative- Print & Design

DEFINITION

The Print & Design Creativity Award is open to submissions of either full campaigns or individual materials/content that demonstrate the true spirit of creativity. This can include but is not limited to examples of creativity in printed media such as newspapers, magazines, displays, promotional material, packaging, stationery, etc..

 

Awarded to entries that demonstrate a high quality and aesthetic, and developed from an insight or objective. Judges will evaluate how effective (for measurable entries) or how likely effective (for other entries) the work may have been. Judges will be encouraged to evaluate the quality and originality of the work within the context of its category

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in communications around the world including but not limited to: agencies of any specialism, consultancies, etc.

 

Work in any sector (FMCG, B2B, etc), and principally utilizing any owned or paid medium (newspaper, magazine, promotional material, displays, stationery, signage, packaging etc.) is eligible for. submission.

JUDGING CRITERIA

  1. Research, Insight and Strategy (15%)

  2. Originality of Idea / Creativity (40%)

  3. Quality of Execution (30%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Media

DEFINITION

Creative use of paid media, and how media ideas demonstrate understanding of the target market, innovatively implement strategy across channels and maximize business results for a successful outcome. Judges will be looking not just for brilliant ideas, but moreover, ideas that work.

 

Awarded to entries that demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channel(s), and how the media solution maximized business results for a successful outcome.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of planning and/or buying Media for communications purposes around the world: agencies of any specialism, including but not limited to, media consultancies, digital and social media agencies.

Work in any sector (FMCG, B2B, etc), and principally utilizing any medium (TV, radio, cinema, digital, newspaper, magazine, promotional material, displays, packaging etc.) is eligible for submission.

JUDGING CRITERIA

  1. ​Insight, Strategy, and Originality of Idea (35%)

  2. Quality of Execution (30%)

  3. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (35%)

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Corporate PR

DEFINITION

Strategic and creative use of stakeholder engagement, including earned media, to enhance corporate reputation by the building and preservation of trust and understanding between individuals, business or organisations and their publics/audiences.

 

Awarded to the freshest creative PR campaigns, programs and tactics that create positive sustainable engagement between businesses and organisations and their customers, stakeholders and other stakeholders, and demonstrate the highest levels of strategic planning, creativity and business results.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..

 

Work in any sector, any specialism, and utilizing any medium is eligible for submission.

 

Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media

JUDGING CRITERIA

  1. Strategy and Research (30%)

  2. Originality of Idea/Approach (20%)

  3. Quality of Execution (20%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (30%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Lifestyle PR

DEFINITION

Creative use of editorial, social and other ’earned’ media to create visibility, interest and positive attitudes for brands, businesses or organisations.

 

Awarded to the freshest creative PR ,social media and experiential campaigns, programs, tactics that actively engage consumers/audiences with products/brands/organisations and demonstrate the highest levels of strategic planning, creativity and business results

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..

 

Work in any sector, any specialism, and utilising any medium is eligible for submission.

 

Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media

JUDGING CRITERIA

  1. Strategy and Research (30%)

  2. Originality of Idea/Approach (30%)

  3. Quality of Execution (20%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (20%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.

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Public Good

DEFINITION

A marketing, promotional or PR campaign in any discipline (creative, media, PR) or multiple disciplines, commissioned and produced for the public good, rather than for commercial objectives.

 

Work commissioned by and for a charity, not-for-profit organization or NGO, provided the work is not made for the purpose of paid recruitment.

ELIGIBILITY

Open to all independent agencies (as defined in the Rules & Terms) of all sectors and disciplines, involved in producing work for the public good.

 

Work in any medium (TV, radio, cinema, digital, newspaper, magazine, promotional material, displays, packaging etc.) is eligible for submission.

JUDGING CRITERIA

  1. Strategy and Research (25%)

  2. Originality of Idea/Approach (25%)

  3. Quality of Execution (25%)

  4. Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (25%)​

ENTRY MATERIALS

Please submit either a case study OR a case film:

  • Case study: Max 950 words; PDF, DOC(X), PPT(X)

  • Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB

You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above

  • Must be digital – NO hardcopies will be accepted

  • Most file types are accepted

  • Max 250MB

IMPORTANT: ONLY ENTER WORK CREATED FOR CHARITIES, NOT-FOR-PROFIT ORGANISATIONS AND NGO’S IN THIS CATEGORY. WORK FOR OTHER CLIENTS (INCLUDING AGENCY SELF-PROMOTIONS) MUST BE ENTERED IN ONE OF THE OTHER CATEGORIES.

For more information on eligibility, check the full rules and requirements.