CATEGORIES
This year we widen categories of The Indie Awards, offering all Independent agencies the opportunity to participate within categories that best suit their creations.
All work must have been released to public for the first time between September 30th 2023 – October 31st 2024 and must not previously have been entered for any previous INDIE AWARDS
Deadline for entries: Friday 1st November 2024. 11:59pm
£250 GBP per entry
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Public Good
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Indie Legend 2025
DEFINITION
Our INDIE LEGEND category now in its second year is designed to recognize those individuals who have gone above and beyond for their independent agency or agencies over a sustained period of time.
We wish to recognize the achievement of professionals who have, through experience and exceptional leadership, become an ambassador and role model for their teams and other existing and future agency leaders.
This category is for those working in the marketing, communications, media, PR and advertising sectors to nominate their agency leaders and those that inspire them. It is a unique chance to recognise those who deserve to be part of a new roll of honour for our industry for their commitment and dedication to exceptional independent agency leadership.
ELIGIBILITY
Open for nominations of founders or owners of existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines but the nomination must come from a proposer other than the nominee themselves. They need not be thenetworkone full members but must be accredited or affiliated with our global network.
JUDGING CRITERIA
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Entrepreneurial excellence: Nominees should demonstrate a strong entrepreneurial spirit and a track record of successfully leading and growing their independent agency (or agencies) over an extended period of time (more than 10 years). (25%)
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Demonstrable industry impact and leadership: Nominees should have made a significant impact on the independent sector and their local, employee and client community through their work and that of their agency. (25%)
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Sustained client and employee relationships: Nominees should exhibit a commitment to building and maintaining long-lasting relationships with clients and employees. (25%)
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Innovative campaigns and results: Nominees should have a history of developing and executing innovative and successful campaigns that have garnered attention, recognition, and measurable results. (25%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
NB: This category will be looking for demonstrable evidence of personal leadership and contribution to their agencies, the sector and their community
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USA, Canada & South America Agency of the year 2025
DEFINITION
To be recognised as our USA, Canada & South American Independent Agency of the Year we will be looking for evidence of consistent exceptional creativity, strategic excellence, bold ambitions and impactful results for clients within the Americas region. Judges will be seeking evidence not only of outstanding work but also of your positive client relationships, demonstrable growth or sustainability, innovation and/or technology, investment in employee well-being, retention and development, a deep understanding of local market dynamics and exceptional leadership.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size and total revenue of your agency so it can be judged fairly for your size and capability.
All the agencies of the year winners will automatically be entered in the Indie Awards ‘Best in World’ category free of charge.
JUDGING CRITERIA
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Creative Excellence (30%)Evaluate your agency’s ability to deliver innovative and impactful creative solutions. Judges will consider the originality, effectiveness, and relevance of the agency's campaigns within your region. Entries should demonstrate how the agency’s creative work stands out in the market and resonates with local audiences.
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Strategic Impact (25%)Demonstrable strategic thinking and the effectiveness of campaigns in achieving client objectives. How well does your agency understand markets, identify target audiences, and align strategies with client goals.
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Sustainable Business Growth and Performance (25%)Judges will consider your agency’s business growth, fiscal stability and client retention within the region. Please outline how you nurture and maintain strong relationships with clients.
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Agency Culture and Leadership (20%)Outline your internal culture, leadership, and commitment to employee development. This should include how your agency fosters a positive work environment, listens and learns, promotes diversity and inclusion, and invests in the growth and well-being of your team. Judges will consider how these factors contribute to the agency’s overall success and reputation within the region.
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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APAC Indie Agency of the year 2025
DEFINITION
To be recognised as our APAC Independent Agency of the Year we will be looking for evidence of consistent exceptional creativity, strategic excellence, bold ambitions and impactful results for clients within the APAC region. Judges will be seeking evidence not only of outstanding work but also of your positive client relationships, demonstrable growth or sustainability, innovation and/or technology, investment in employee well-being, retention and development, a deep understanding of local market dynamics and exceptional leadership.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size and total revenue of your agency so it can be judged fairly for your size and capability.
All the agencies of the year winners will automatically be entered in the Indie Awards ‘Best in World’ category free of charge.cha
JUDGING CRITERIA
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Creative Excellence (30%)Evaluate your agency’s ability to deliver innovative and impactful creative solutions. Judges will consider the originality, effectiveness, and relevance of the agency's campaigns within your region. Entries should demonstrate how the agency’s creative work stands out in the market and resonates with local audiences.
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Strategic Impact (25%)Demonstrable strategic thinking and the effectiveness of campaigns in achieving client objectives. How well does your agency understand markets, identify target audiences, and align strategies with client goals.
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Sustainable Business Growth and Performance (25%)Judges will consider your agency’s business growth, fiscal stability and client retention within the region. Please outline how you nurture and maintain strong relationships with clients.
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Agency Culture and Leadership (20%)Outline your internal culture, leadership, and commitment to employee development. This should include how your agency fosters a positive work environment, listens and learns, promotes diversity and inclusion, and invests in the growth and well-being of your team. Judges will consider how these factors contribute to the agency’s overall success and reputation within the region.
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Middle East Agency of the year 2025
DEFINITION
To be recognised as our Middle East Independent Agency of the Year we will be looking for evidence of consistent exceptional creativity, strategic excellence, bold ambitions and impactful results for clients within the APAC region. Judges will be seeking evidence not only of outstanding work but also of your positive client relationships, demonstrable growth or sustainability, innovation and/or technology, investment in employee well-being, retention and development, a deep understanding of local market dynamics and exceptional leadership.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size and total revenue of your agency so it can be judged fairly for your size and capability.
All the agencies of the year winners will automatically be entered in the Indie Awards ‘Best in World’ category free of charge.cha
JUDGING CRITERIA
-
Creative Excellence (30%)Evaluate your agency’s ability to deliver innovative and impactful creative solutions. Judges will consider the originality, effectiveness, and relevance of the agency's campaigns within your region. Entries should demonstrate how the agency’s creative work stands out in the market and resonates with local audiences.
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Strategic Impact (25%)Demonstrable strategic thinking and the effectiveness of campaigns in achieving client objectives. How well does your agency understand markets, identify target audiences, and align strategies with client goals.
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Sustainable Business Growth and Performance (25%)Judges will consider your agency’s business growth, fiscal stability and client retention within the region. Please outline how you nurture and maintain strong relationships with clients.
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Agency Culture and Leadership (20%)Outline your internal culture, leadership, and commitment to employee development. This should include how your agency fosters a positive work environment, listens and learns, promotes diversity and inclusion, and invests in the growth and well-being of your team. Judges will consider how these factors contribute to the agency’s overall success and reputation within the region.
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Financial Services campaign of the year 2025
DEFINITION
This award calls for agencies who have worked on a creative, media or communications campaign in the the complex world of Financial Services. The Judges will be looking for clear and concise objectives, exception generation of bold ideas and imagery, crystal clear communication strategies, innovative channel integration, effective use of personalisation and earned media and/or media buying, clever use of tools and budget, and demonstrably measured positive impact for the client, consumer and/or customer. Campaigns that can demonstrate a change in customer behaviour, successful amplification of a product or service or clarification of complex themes will be welcomed.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
All entries in this category need to be campaigns executed in the Financial Services sector and have permission from the Brand to enter the works.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Automotive campaign of the year 2025
DEFINITION
This award calls for agencies who have worked on a creative, media or communications campaign in the competitive automotive wholesale, production, retail and maintenance sector including large machinery. The Judges will be looking for clear and concise objectives, exception generation of bold ideas and imagery, crystal clear communication strategies, innovative channel integration, effective use of personalisation and earned media and/or media buying, clever use of tools and budget, and demonstrably measured positive impact for the client, consumer and/or customer. Campaigns that can demonstrate increase in sales, changes in consumer behaviour, successful amplification of a product or service in existing market, entry or launch of a product in a new market or significant business growth will also be well received.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
All entries in this category need to be executed in the Automotive sector and have permission from the Brand to enter the works.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Energy / Sustainability campaign of the year 2024
DEFINITION
This award calls for agencies who have worked on a creative, media or communications campaign in the energy, sustainability or ESG sector. The Judges will be looking for clear and concise objectives, exception generation of bold ideas and imagery, crystal clear communication strategies, innovative channel integration, effective use of personalisation and earned media and/or media buying, clever use of tools and budget, and demonstrably measured positive impact for the client, consumer and/or customer.
Campaigns that can demonstrate changes in consumer behaviour, successful amplification of products or services that contribute to net zero, entry or launch of a new product or service in this market or campaigns that have had significant impact in line with the UN Development Goals will be well received.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
All entries in this category need to be executed in the Automotive sector and have permission from the Brand to enter the works.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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B2B campaign of the year 2025
DEFINITION
The B2B Award celebrates outstanding work by independent agencies in the marketing, communications, PR, and advertising sectors that have achieved remarkable success for their business-to-business clients.
This category recognises innovative strategies, creative excellence, and impactful campaigns that have driven tangible results in the B2B space. Whether it's boosting brand visibility, generating leads, or enhancing client engagement, this award honours agencies that have effectively navigated the complexities of B2B marketing, delivering exceptional value and measurable outcomes for their clients. If your agency has transformed B2B challenges into success stories, this award is your chance to shine.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Healthcare campaign of the year 2025
DEFINITION
The Healthcare Sector Award honours independent agencies in the marketing, communications, PR, and advertising industries that have delivered exceptional results for clients in the healthcare sector.
This category recognises agencies that have crafted impactful campaigns, innovative strategies, and creative solutions tailored to the unique challenges and opportunities within healthcare. Whether promoting patient engagement, enhancing brand awareness, or driving behaviour change, this award celebrates work that has made a significant difference in healthcare communication. If your agency has helped healthcare clients navigate complex regulations, reach their audience, and achieve their goals, this award is your opportunity to be recognised.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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FMCG campaign of the year 2025
DEFINITION
The FMCG Campaign Award celebrates independent agencies in the marketing, communications, PR, and advertising sectors that have delivered exceptional results for clients in the fast-moving consumer goods (FMCG) industry.
This category honours agencies that have pushed the boundaries with innovative and bold ideas, creating impactful campaigns that capture consumer attention and drive brand success. Whether launching a new product, reinvigorating a brand, or breaking through the clutter of a competitive market, this award recognises creative excellence and strategic brilliance in FMCG marketing. If your agency has transformed daring concepts into standout campaigns with effective results, this is your chance to be recognised.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Government & Not For Profit campaign of the year 2025
DEFINITION
The Government and Not-for-Profit Award recognises independent agencies in the marketing, communications, PR, and advertising sectors that have delivered outstanding campaigns for government bodies and not-for-profit organisations.
This category honours agencies that have successfully navigated the unique challenges of the public interest or charity sector, whether through domestic or international campaigns. Recognising that entries will come from diverse countries and cultures, and cover a broad range of non commercial areas, this award celebrates work that has driven meaningful change, changed or encouraged behaviour, increased public engagement, or furthered important causes across regions or borders. If your agency has crafted powerful messages and impactful strategies that resonate globally or within specific cultural contexts, this is your opportunity to be recognised.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Fashion & Beauty campaign of the year 2025
DEFINITION
The Fashion and Beauty Award honours independent agencies in the marketing, communications, PR, and advertising sectors that have created standout campaigns for clients in the fashion and beauty industry.
This category celebrates campaigns that are clever, creative, purpose-driven, sales-led, or perception-changing, showcasing the full spectrum of what makes fashion and beauty marketing impactful. Whether your agency has launched a trend-setting campaign, driven significant sales, or transformed brand perception, this award recognises the creativity and strategic thinking that sets your work apart in this highly competitive sector. If your campaign has made a lasting impression, this is your chance to be recognised.
ELIGIBILITY
Open for nominations from existing and active independent agencies (as defined in the Rules & Terms) of all sectors and disciplines. Entrants need not be thenetworkone full members but must be accredited or affiliated with our global network.
Please ensure you state the size of your agency and total campaign budget so it can be judged fairly with those facts in mind.
JUDGING CRITERIA
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Research, Insight and Strategy (15%)
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Originality of Idea / Creativity (40%)
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Quality of Execution (30%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please complete our written nomination form outlining why you think this individual deserves this accolade. You may also attach a:
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Presentation or video clip up to 10 slides or 3-minutes long; PPT/MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
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Best lifestyle PR campaign 2025
DEFINITION
Creative use of editorial, social and other ’earned’ media to create visibility, interest and positive attitudes for brands, businesses or organisations.
Awarded to the freshest creative PR ,social media and experiential campaigns, programs, tactics that actively engage consumers/audiences with products/brands/organizations and demonstrate the highest levels of strategic planning, creativity and business results
ELIGIBILITY
Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR consultancies, digital and social media agencies, etc..
Work in any sector, any specialism, and utilizing any medium is eligible for submission.
Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media
JUDGING CRITERIA
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Research, Insight and Strategy (30%)
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Originality of Idea / Creativity (30%)
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Quality of Execution (20%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (20%)
ENTRY MATERIALS
Please submit either a case study OR a case film:
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Case study: Max 950 words; PDF, DOC(X), PPT(X)
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Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above
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Must be digital – NO hardcopies will be accepted
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Most file types are accepted
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Max 250MB
IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.
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Best corporate PR campaign 2025
DEFINITION
Strategic and creative use of stakeholder engagement, including earned media, to enhance corporate reputation by the building and preservation of trust and understanding between individuals, business or organisations and their publics/audiences.
Awarded to the freshest creative PR campaigns, programs and tactics that create positive sustainable engagement between businesses and organisations and their customers, stakeholders and other stakeholders, and demonstrate the highest levels of strategic planning, creativity and business results.
ELIGIBILITY
Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..
Work in any sector, any specialism, and utilizing any medium is eligible for submission.
Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media.
JUDGING CRITERIA
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Research, Insight and Strategy (30%)
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Originality of Idea / Creativity (20%)
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Quality of Execution (20%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (30%)
ENTRY MATERIALS
Please submit either a case study OR a case film:
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Case study: Max 950 words; PDF, DOC(X), PPT(X)
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Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above
-
Must be digital – NO hardcopies will be accepted
-
Most file types are accepted
-
Max 250MB
IMPORTANT: DO NOT ENTER WORK FOR A CHARITY, NOT-FOR-PROFIT ORGANISATION OR NGO IN THIS CATEGORY. SUCH WORK SHOULD BE ENTERED ONLY IN THE “PUBLIC GOOD” CATEGORY.
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PR effectiveness 2025
DEFINITION
PR has become a more diverse discipline over the years and is now often now implemented to create significant impact to support wider campaigns, advertising and marketing. Whether it be PR as a stand-alone activity or the inclusion of first-class PR – this category is about demonstrating how effective communication can generate significant impact. Whether that be to gain trust, change behaviour, highlight a cause or generate interest. This category is primarily about those activities which have had significant and tangible impact on the connected audience and the wider community. This work can be from an agency for a charity, not for profile organisation or an NGO but specifically related to Public Relations activity.
ELIGIBILITY
Open to all independent agencies (as defined in the Rules & Terms) involved in the use of PR for communications purposes around the world: agencies of any specialism, including but not limited to PR and Public Affairs consultancies, digital and social media agencies, etc..
Work in any sector, any specialism, and utilizing any medium is eligible for submission.
Entries must be of campaigns led by PR/earned media OR of campaigns with exceptional examples of PR/earned media
JUDGING CRITERIA
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Research, Insight and Strategy (30%)
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Originality of Idea / Creativity (20%)
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Quality of Execution (35%)
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Documented Results and/or the Judges’ Evaluation of Likely Effectiveness (15%)
ENTRY MATERIALS
Please submit either a case study OR a case film:
-
Case study: Max 950 words; PDF, DOC(X), PPT(X)
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Case films: Video up to 3-minutes long; MOV/MP4/WMF/WMV/MPG/MPEG(2); Max 250MB
You may also submit additional relevant supporting materials. This could include a video or case history if you’ve not included it above
-
Must be digital – NO hardcopies will be accepted
-
Most file types are accepted
-
Max 250MB
CONTACT
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For more information on eligibility, check the full rules and requirements.